SIEC-ISBE: Quo Vadis? Strategy Suggestions for the SIEC-ISBE
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Katharina Stottinger
Department of Business Education and Development Karl-Franzens-University of Graz Michaela Stock Department of Business Education and Development Karl-Franzens-University of Graz Peter Slepcevic-Zach Department of Business Education and Development Karl-Franzens-University of Graz Corresponding Author: Katharina Stottinger |
ABSTRACT
In order to escape the danger of stagnation, the SIEC-ISBE needs fresh perspectives. A strategy to increase membership numbers will be introduced in this paper, based on a study instigated from the Austrian chapter. After a short introduction of the status quo of the SIEC-ISBE, the paper will focus on the USP (Unique Selling Proposition) and the benefits of SIEC-ISBE membership. Some selected recommendations (for instance lowering the threshold for attending conferences or increased targeting of students) form the completion of this thesis.
Keywords: membership, unique selling proposition, benefits of SIEC-ISBE
In order to escape the danger of stagnation, the SIEC-ISBE needs fresh perspectives. A strategy to increase membership numbers will be introduced in this paper, based on a study instigated from the Austrian chapter. After a short introduction of the status quo of the SIEC-ISBE, the paper will focus on the USP (Unique Selling Proposition) and the benefits of SIEC-ISBE membership. Some selected recommendations (for instance lowering the threshold for attending conferences or increased targeting of students) form the completion of this thesis.
Keywords: membership, unique selling proposition, benefits of SIEC-ISBE
Preferred Citation:
Stottinger, K., Stock, M. & Slepcevic-Zach, P. (2012). SIEC-ISBE: Quo Vadis? Strategy Suggestions for the SIEC-ISBE . International Journal for Business Education. No. 152, 30 - 37.
Stottinger, K., Stock, M. & Slepcevic-Zach, P. (2012). SIEC-ISBE: Quo Vadis? Strategy Suggestions for the SIEC-ISBE . International Journal for Business Education. No. 152, 30 - 37.
