The story as a cultural transmitter: Applications for business education
|
Carol Blaszczynski
California State University, Los Angeles Corresponding Author : Carol Blaszczynski, cblaszc@calstatela.edu |
Abstract
Stories assist in transmitting cultural wisdom, including wisdom about the business community. The role of stories in various contexts such as education (including international management), management, and marketing, as well as the job search is explained. The article concludes by presenting instructional activities for business education that develop cultural competence through stories.
Keywords: Stories, cultural wisdom, business community, international management, management, marketing, instructional activities, business education, cultural competence
Stories assist in transmitting cultural wisdom, including wisdom about the business community. The role of stories in various contexts such as education (including international management), management, and marketing, as well as the job search is explained. The article concludes by presenting instructional activities for business education that develop cultural competence through stories.
Keywords: Stories, cultural wisdom, business community, international management, management, marketing, instructional activities, business education, cultural competence
Preferred Citation:
Blaszczynski, C. (2014). The story as a cultural transmitter: Applications for business education. International Journal for Business Education, 154, 38 - 46.
Blaszczynski, C. (2014). The story as a cultural transmitter: Applications for business education. International Journal for Business Education, 154, 38 - 46.
