Check out our Social Media Pages for SIEC-ISBE International
International Journal for Business Education
  • New Home
  • Home
  • IJBE Issues

Promote interculturalism, leadership communication, and professionalism in your students:  Success with a corporate communication certificate

Dr. Lana W. Carnes
Eastern Kentucky University
Management, Marketing, and International Business Department
Richmond, KY 40475
 
Dr. Marcel M. Robles
​Eastern Kentucky University
Management, Marketing, and International Business Department
Richmond, KY 40475
 
Dr. Faridah Awang
Eastern Kentucky University
Management, Marketing, and International Business Department
Richmond, KY 40475
 
Corresponding Author:  Dr. Marcel M. Robles, marcel.robles@eku.edu
Click here to Download the Full-Text 

Return to Journal Issues Page
Abstract
​

Business educators share a common interest in encouraging their students to improve intercultural, leadership communication, and professionalism skills to enable and promote increased fulfilment, character development, and advancement toward graduation, in addition to improving student employability after graduation. While career success depends on the standards and knowledge of character and behavioral traits, much more than on technical knowledge, these attributes define the qualities desired across various professions (Barnhart, 2013) in these three areas. For example, Holmes (2015) found that the values and communication rules of discourse systems may be different from that which is expected in the international workplace.
A Certificate in Corporate Communication promotes the skillsets for interculturalism, leadership communication, and professionalism. With the positive feedback already received from several entities, including business executives; the student success of relevant development of skillsets for any business or non-business major; and the opportunity to showcase the communication courses to all students and programs at the University, the Certificate of Corporate Communication has already proven its success.

Preferred citation:

Carnes, L. W., Robles, M. M., Awang, F. (2016). Promote interculturalism, leadership communication, and professionalism in your studetns:  Success with a corporate communication certificate. International Journal for Business Education​, 156, 37 - 52.
HOME
About SIEC
Contact IJBE​
Picture
   La Societe Internationale pour l’Enseignement Commercial 
​
International Society of Business Education
​Copyright 2021