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An Examination of the Factors Leading to Students' Preference and Satisfaction with Online Courses

David Mc.A Baker
Business Administration
Tennessee State University
 
Ramaprasad Unni
Business Administration
Tennessee State University
 
Shantia Kerr-Sims
Educational Technology
University of Central Missouri
 
Gerald Marquis
Business Information Systems
Tennessee State University
 
Corresponding Author:  David Mc.A Baker, dmbaker@tnstate.edu
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​ABSTRACT

This paper presents the results of a one-year study of undergraduate business students’ preference and level of satisfaction with online instruction at one university. A questionnaire was voluntarily completed by 305 undergraduate business students during the 2019-2020 academic year. Multiple regression analysis revealed that prior experience with online courses, ease of communication, personal benefits - convenience of taking online courses and expectation of improving GPA were positively associated with satisfaction in online courses relative to face-to-face courses. Learning benefits from online courses such as availability of course materials did not have a significant relationship. Satisfaction was positively related to preference for online courses. Demographic factors such as age and gender had no significant effect on satisfaction with online courses.
 
Keywords:  eLearning, online, face-to-face, preference, satisfaction  

Preferred Citation:  

Baker, D. M., Unni, R., Kerr-Sims, S., & Marquis, G.  (2021).  An examination of the factors leading to students' preference and satisfaction with online courses. International Journal for Business Education, No. 161, 112 - 129.
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