An Examination of the Factors Leading to Students' Preference and Satisfaction with Online Courses
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David Mc.A Baker
Business Administration Tennessee State University Ramaprasad Unni Business Administration Tennessee State University Shantia Kerr-Sims Educational Technology University of Central Missouri Gerald Marquis Business Information Systems Tennessee State University Corresponding Author: David Mc.A Baker, dmbaker@tnstate.edu |
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ABSTRACT
This paper presents the results of a one-year study of undergraduate business students’ preference and level of satisfaction with online instruction at one university. A questionnaire was voluntarily completed by 305 undergraduate business students during the 2019-2020 academic year. Multiple regression analysis revealed that prior experience with online courses, ease of communication, personal benefits - convenience of taking online courses and expectation of improving GPA were positively associated with satisfaction in online courses relative to face-to-face courses. Learning benefits from online courses such as availability of course materials did not have a significant relationship. Satisfaction was positively related to preference for online courses. Demographic factors such as age and gender had no significant effect on satisfaction with online courses.
Keywords: eLearning, online, face-to-face, preference, satisfaction
This paper presents the results of a one-year study of undergraduate business students’ preference and level of satisfaction with online instruction at one university. A questionnaire was voluntarily completed by 305 undergraduate business students during the 2019-2020 academic year. Multiple regression analysis revealed that prior experience with online courses, ease of communication, personal benefits - convenience of taking online courses and expectation of improving GPA were positively associated with satisfaction in online courses relative to face-to-face courses. Learning benefits from online courses such as availability of course materials did not have a significant relationship. Satisfaction was positively related to preference for online courses. Demographic factors such as age and gender had no significant effect on satisfaction with online courses.
Keywords: eLearning, online, face-to-face, preference, satisfaction
Preferred Citation:
Baker, D. M., Unni, R., Kerr-Sims, S., & Marquis, G. (2021). An examination of the factors leading to students' preference and satisfaction with online courses. International Journal for Business Education, No. 161, 112 - 129.
Baker, D. M., Unni, R., Kerr-Sims, S., & Marquis, G. (2021). An examination of the factors leading to students' preference and satisfaction with online courses. International Journal for Business Education, No. 161, 112 - 129.
